Don’t be seduced... For the past year or so, a well-known golf high street retailer (who will remain nameless) have been pushing an offer which apparently offers customers double the value of their current equipment to trade in and upgrade for something new. Unfortunately for you, when something sounds too good to be true it typically is and in this case, I’m afraid it’s not different.
Clever marketing has lured many golfers from across the country in through the doors of this golf retailer of late and it’s time for the consumer to realise that your golf club Professional and his/her team can not only match it, but better the offer in ways that this particular retailer never can.
Every single Golf Club Professional Shop in the country has the option to utilise a company called GolfBidder, this company buys and sells second hand golf equipment from Pro Shops to allow all golfers the chance to recoup some money for their old equipment, which is then used to offset a percentage of the price of something new, such as a driver, a set of irons or a putter for example. Very simply, GolfBidder calculate how much each item is worth by using an American website which provides a trade price for that specific piece of equipment.
Here, now, is where many people have been tricked by the marketers at this golf retailer as they use the exact same website as GolfBidder. Due to the exchange from dollars to pounds the ‘Double Trade-In’ actually comes from dividing the amount your equipment is worth in dollars by 1.5 to convert its value into pounds and then its times by 2.
In reality, this gives you nowhere near double the amount your equipment is worth.
A simple example of this is to compare the prices given to us here at #MikeOvettGolf from both GolfBidder and said golfing retailer for a 2017 TaylorMade M2 driver in used new condition.
- GolfBidder - £115
- Golf Retailer - $94.50 / 1.5 x 2 = £126
So, now you’re most likely thinking - the golf retailer is offering more money, so that’s surely better, right?
Wrong.
This is just an honest and generic example of what you will typically see, sometimes Golfbidder will beat the price and, at worst, it will be like what you see here.
But remember, you are not getting double the value for your golf clubs.
As well as a state of the art fitting facility here at the club with a selection of standard and upgraded shafts to choose from, you will have a team of PGA Qualified Golf Professionals who have the training certification required in order to carry out an expert fitting that is solely geared around you and FREE of charge.
There will be no biased opinion, no hard sell, just honest advice on what we believe to be the most beneficial to your game.
Remember that we are not salesmen. We are here to make sure that you get the most enjoyment out of your golf game and would never sell you anything that isn’t suitable for you.
We guarantee that #MikeOvettGolf will provide you with the best advice, service and after care available.
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